“Facebook, Twitter? I use that everyday. Who needs to be trained in it?” Young Employee sentiment like this has quickly become the stuff of nightmares for companies and employers today. Why? Well, because somebody who grows up being a social media native, doesn’t make them an expert in using social media at work or getting a job. While businesses are racing head-on into the social media arena, the contemporary young workforce is still seriously ill-equipped to help unlock its value. And that value is simply enormous! The Eramus+ project Social Media Savvy (#SMS) is co-funded by the European Union (EU) and will support our young people, ‘finding a Job by Being Socially Media Fabulous (Brand Savvy)’!
An estimated 75% of consumers now say social media influences their buying decisions. Nearly 90% of companies are currently using Twitter, Facebook, and other networks. So while social media races ahead, formal training and education programs for young people are lagging seriously behind or are completely lacking. ‘Finding a Job by Being Socially Media Fabulous (Brand Savvy)’, would be an exciting opportunity to build and upgrade your personal brand and your social media skills and experience.
The SMS Project will take young people on a interactive and challenging journey of social media creativity; enhance their digital skills, personal branding and presentation skills. The idea is that this partnership (with Dutch partner Dutch Foundation of Innovation Welfare 2 Work and spanish partner AEBL) will make it easier to progress into work. They will create a workshop targeted on young people still in school (potentially to graduate within 2 years) and/or or recent graduates (age 14-19). The idea is that all those young people have a lack of work experience, but have a lot of smartphone experience. So the only thing they do have is their own personal brand: A professional digital identity is the first step to gain any kind of formal work experience which will lead to a substantial improvement of career development. In this workshop we will help them to apply their smart phone experience on Facebook, Twitter, etc. in connection with the world of work. So, smartphones allowed!
We believe that opening up this method to synergies of SMS partners will lead to a attractive SMS Programme, developing a transnational social media identification and support programme targeted at young people aged 14-18 & possibly their teachers & trainers:
-SMS will produce;
* Country Reports on being social media savvy regarding job search and self-employment, including expert views
* Official developed and updated Dedicated SMS Website and social media Platforms (Twitter, Facebook), social media skills, key steps to build them & success stories, etc.
The target groups the SMS project will address are: Young people (aged 14-18) & teachers and trainers. This project addresses their experiences and their needs & provides early intervention starting at secondary schools, incl. dropouts & works with all appropriate agencies and will answer the following questions:
How to spot, identify and support a young person (aged 14-18 and NEET 16-18) social media savvy?
How can we identify & support the professional social media ’mindset?
How can we provide all the support materials to young people, teachers & trainers?
To provide young people, teachers and trainers support in their “Social Media Savvy Journey” is complex & requires discipline & motivation from all actors involved. Successful practices have emerged from different places & examples. We will run, test and fine tune a Social Media Savvy Programme with young people & for young people during the project two-year period (1 March 2018 – 1 March 2020. This will show that progress is being made every day on the field. SMS aims at acting at different levels upon young people, educators, processes and tools that mediate SMS support, in order to give leverage, propose sustainable innovations, and promote the sharing and appropriation of innovative entrepreneurial practices across Europe.