Social Media Savvy 2

“A 29th state is currently emerging within the borders of the European Union. It is the state where people without jobs live. A state in which young people became unemployed; a state in which we see people excluded, set back and left by the wayside. I would like this 29th Member State to become a normal Member State again.” (Jean-Claude Juncker, Opening Statement in the European Parliament Plenary Session, 15 July 2014). The Corona Outbreak will have a devastating effect on the youth unemployment rates. Time has come to invest (again) in our young people (aged 14-25). We need to give Young People the chance on the Job they deserve! And the best way to give this support is digitally, through Social Media Savvy 2 !

Summary SMS2

We need to support our young people on their journey to work c.q. entrepreneurial journey. Why? Well, the first impression has become more important then ever: ‘In 40 milliseconds, we’re able to draw conclusions about people based on a photo…’ That’s less than one-half of one-tenth of a second. Wow! According to Dr. Albert Mehrabian, a professor at University College of Los Angeles, showed us that the impact of messages are 55% visual (non-verbal), 38% vocal (tone of voice, rhythm, infection) and 7% verbal.

‘In 40 milliseconds, we’re able to draw conclusions about people based on a photo…’ That’s less than one-half of one-tenth of a second. Wow!

Jade Jacqueline Newirth

Without (any) work experience, what young people usually do have is their smart phone. With their smart phone they can show their own brand: The Brand ‘I’. Their branding on line is crucial in their job search or when you are setting up your first business.

A transversal profesional savvy presentation and image on line is key to support all young people on their Journey to Work / entrepreneurial journey, by: Young people taking their job search into their own hands and start breaking rules;

  • Involvement, engagement & consultation of Young People & interaction with stakeholders, associates, youth service providers, the Welfare to Work and Education Sector through Local SMS2 Network Meetings & SMS2 Days;
  • Setting up and developing a self-educating digital On Line Social Media Savvy Platform, called ‘The Jobfather’ a one-stop-shop, with digital Guide & attractive social media Services tailored on branding yourself in a professional way on your journey to work, targeted exclusively at Young Jobseekers and young entrepreneurs (incl. their teachers, trainers & youth workers). The Social Media Savvy platform must ensure that all young people under the age of 25 years can help themselves and can get access to good-quality social media support to get into employment, an apprenticeship or a traineeship, or starting up a business, preferably within a period of 4 months of becoming unemployed or leaving formal education in the participating SMS2 countries;
  • Social Media Savvy Passport (e-assessment Tool, with Brand ‘I’ e-learn modules how to be social media savvy brand yourself profesionally on your journey to work;
  • Social Media Savvy Blogs with tips and tricks for the Young Jobseeker and the young entrepreneur

The Sequel

SMS2 will continue were Social media Savvy (we now will refer to SMS1) left off: SMS1 initiated very interesting discussions between young people, teachers, trainers & youth workers on the importance of social media getting a job, keeping a job and starting your own business as a young entrepreneur. SMS1 was a Good Practise exchange Project, which resulted in a very well designed SMS portal were young people and their coaches can get their information. SMS1 was without Intelectual outputs, but produced a few deliverables and results (a smashing logo, a well designed and savvy looking website and a profesional social media guidance workshop for teachers, trainers, youth workers and young people, and updates, fresh contents on the social media channels of SMS (on Instagram, Facebook, LinkedIn and Twitter). It’s now time to add value. SMS 2 will continue the work of SMS 1 and will built a Social media Savvy platform (we referred in our application to The Jobfather Platform) and a SMS Passport, providing a roadmap to success.

Social Media Savvy 2 Partnership

A Cartoon image of the SMS 2 Zoom meeting on February 2nd 2021

The Social Media Savvy 2 Partnership involves 3 countries (United Kingdom, Netherlands and Italy). This partnership will take young people on a interactive and challenging journey of social media creativity; enhance their digital skills, provide an evironment: Social Media Savvy (Jobfather) Platform, to learn and provides a passport to succes, using personal branding (the brand ‘I’), acquiring soft skills to make it easier to progress into work. SMS2 will be targetting on young people still in school (potentially to graduate within 2 years) and/or or recent graduates (aged 14-25). The idea is that all those young people have a lack of work experience, but have a lot of smartphone experience. So We will teach train them to own their personal brand: The brand ‘I’. A professional digital identity ‘I’ is the first step to gain any kind of formal work experience which will lead to a substantial improvement of career development. The platform & passport will provide tools and support for the brand I & will help them to apply their smart phone experience on Facebook, Twitter, Instagram and LinkedIn, in connection with the world of work…


The European Commission’s support for the production of this publication (website) does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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